Small business owners, especially those who are primarily interested in internet sales, should use marketing techniques that attract customers of a particular brand. More than ever, this means that people around the world can buy products and services for small businesses wherever they live. The old term is “cottage industry”, which has become a reality for many aspiring entrepreneurs. As a result, SMEs may focus more on the people they want to reach. Sales are generated as the market expands to billions of online purchases. Despite its size, you can compete with anyone these days.
But what does this have to do with business blogging?
We all understand that sales are not part of the blog. Many different gurus warn against this trend, as people consider such blogs to be infomercials. Who wants to start reading something good just to know they are selling them? nobody. Business blogs are about dealing with prospects and customers. It’s about sharing yourself, not your service or product.
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How do you separate the two?
Indeed, blogging is still part of your marketing efforts. No matter how you do it, marketing is about telling the right people your name. The blog does that. People are relationships animals … we run in suits. No one wants to be a lone wolf (or at least 99% of people do) because we are born looking to connect with others. Therefore, blogging is part of your marketing strategy, whether or not it is officially recognized as part of your business element. If they trust you, people will buy from you. They trust you only when they meet you.
Take a large company like Wal-Mart as an example. When you first notice that such a store exists, you’ve probably heard of your friends. Need cheap belts, children’s clothing, shotguns and groceries? You can buy it at Walmart. People trust Wal-Mart because they know from experience that they can get what they need there. You can apply the same logic to any business.
You’re certainly not in the same business as Wal-Mart, but the biggest part of your job is getting the customers he needs. If you write a blog, you are selling yourself. Hopefully you’re not trying to sell something on your blog, but you’re selling it on your blog anyway. Your blog is about you, and it’s you who want to meet prospects and customers.
A blog is, in a sense, like a magazine that analyzes a particular experience. The author likes to read the blogs of other successful writers. Carpenters like to read blogs to improve their homes. Online trainers have the potential to run successful blogs, marketing blogs, etc. for small businesses. These sites are about donations, not sales. Bloggers give readers something for free. This could be advice, information about the tasks they want to know, or how to run their business. Whatever your blog is, it’s also about building relationships. Blogging is a conversation. You’re not going to write anything that can spend hours of thought and horrifying time at your desk, hoping that no one will read what you upload. The idea is that others read what you say, hoping that you can connect with someone else. This connection may or may not generate sales, but it gives you something of value.